Inconsistent or Creative?

Hi friends,

Do you feel that I have fallen off the radar again? Well it has not been intentional. My social media hiatus was not even intentional. I have found it hard to post things I am not working on. It has been a tough year with another move, owning two homes you cannot afford, and a sick elderly pup. All that being said, I have never been more grateful to have not one but two small soloprenuer business ventures. Yes, I do both of these businesses by myself but I am good with that. I hire out freelancers as needed bc yes I can do anything but I cannot do everything.

This week’s food for thought (and I will have a conversation about this on my IG) is consistency or inconsistency. As not only a projector but as a creator, I have a tendency to pivot… like A LOT. To some, I look inconsistent. Which to me( who really cares what you think even when I say I do not), makes me nervous. In my head however, I am exploring. Rorin has consistently pivoted over the years from custom made to small production back to custom and now I make it as I please and offer so many custom commissions per year. I am still doing it although I have seemingly taken a summer break from making things. I am taking a photography class. Not to become a photographer, but another way for me to capture my art. I have some photoshoots in mind but I do not always have the budget for a full fledged shoot to execute my ideas and concepts. I have a whole business dedicated to creative directing brand identities and web design for small businesses (you can learn more ETC Creative Studio) and that changes daily using my creative outlet. I have been freelancing those skills since 2019 but to many it was a surprise.

Moving on, it has been on my mind. I do not believe exploring other outlets is bad or wrong per se. I believe maybe this how we find our footing in what we are really meant to do or as a break from the creating we were originally doing. It could mean change is ahead or you are foraging a new path into what you were originally doing. Do not let others define your creativity even if it looks inconsistent. Do your best and explore your options.

Have a beautiful Thursday.

xx Erin

Erin Tufts Cartier

Erin Tufts Cartier is the artist behind Rorin and creative director of ETC Creative Studio. Originally from New Orleans Louisiana, and a graduate of Louisiana State University’s Textile, Apparel and Merchandising program, Erin envisioned Rorin to foster her passion for designing unique accessories and art rooted in responsible processes. Her creative vision has long been interwoven with a desire to integrate a resourceful approach in how she discovers and repurposes unique materials. In a strive to do more for small businesses, Erin founded ETC Creative studio in 2023 after 4 years freelancing her creative direction, branding and web design skills. ETC is a creative studio led by passion for intentional design and heartfelt visual storytelling with the innate desire to do more for small brands.

https://erintuftscartier.com/etc
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